FOR IMMEDIATE RELEASE

TRIGGERED PROJECT FOUNDER KEITH “K-SWOOOSH” MASCOLL ANNOUNCES NEW PODCAST, SNEAKER THERAPY (The Stories in our Soles)

Where Sneakers, Storytelling, Culture, and Mental Wellness Meet

[Boston, MA — April 23, 2026] — Keith “K-Swooosh” Mascoll, actor, producer, educator, mental wellness advocate, and Founder of The Triggered Project, is stepping into a new conversation—one that begins with sneakers.

A lifelong sneakerhead, Mascoll is launching his newest creative project, Sneaker Therapy Podcast, a fresh platform that explores the stories, memories, culture, and emotions connected to the sneakers people wear and the journeys that brought them there.

For Mascoll, sneakers have never been simply footwear. They can represent identity, aspiration, struggle, achievement, nostalgia, community, and self-expression. Sneaker Therapy uses that shared cultural language as a doorway into deeper conversations about life.

“Everybody has a pair of sneakers with a story,” says K-Swooosh. “Sometimes that story is about where you came from. Sometimes it’s about where you’re going. Sometimes it’s about who you were when you bought them. Sneaker Therapy is about using those stories to have real conversations about life, identity, relationships, trauma, healing, and mental wellness.”

The podcast builds on the Documentary and social emotional self efficacy  Curriculum with the same name that Mascoll has developed through The Triggered Project, which uses art, storytelling, performance, multimedia, and dialogue to create spaces where people—particularly  men and others from marginalized communities —can engage openly with trauma, mental wellness, redefining masculinity, and healing.

Through projects including Living a Triggered Life Podcast and the theatrical work Triggered Life, Mascoll has explored the ways personal stories can become catalysts for connection and change. Sneaker Therapy expands that conversation through another powerful element of contemporary culture: sneakers.

MORE THAN A SNEAKER PODCAST

While sneaker culture will be at the heart of the show, Sneaker Therapy is not simply a podcast about shoes.

The show will explore the intersections of:

• Sneaker culture and identity
• Music, fashion, and Black culture
• Childhood memories and nostalgia
• Relationships and family
• Fatherhood and masculinity
• Trauma and resilience
• Mental wellness and self-care
• Creativity and personal expression
• Success, failure, and perseverance
• Community and cultural storytelling

Guests and conversations will use sneakers as a starting point for stories that often go much deeper.

A particular sneaker might bring someone back to the first pair they saved for, a pivotal moment in their childhood, a relationship, a career milestone, a loss, a victory, or a version of themselves they haven't thought about in years.

That is where the “therapy” begins.

THE K-SWOOSH CONNECTION

Mascoll's nickname, “K-Swooosh,” reflects a relationship with sneaker culture that extends beyond collecting. Sneakers have become part of the way he understands culture, creativity, and personal storytelling. He was given the nickname by his peers because of his unique Nike fits .

As an actor, producer, educator, and creator, Mascoll has consistently used popular culture as a vehicle for deeper conversations. Sneaker Therapy continues that tradition by taking something familiar and culturally significant and asking a simple question:

What does your sneaker story say about you?

The result is intended to be entertaining, culturally relevant, personal, and thought-provoking—while maintaining the authentic, conversational spirit that has become central to Mascoll's work.

A NATURAL EXTENSION OF THE TRIGGERED PROJECT

Sneaker Therapy joins a growing body of work from Mascoll focused on changing the way people talk about difficult experiences.

The Triggered Project seeks to shatter the silence around trauma, normalize conversations about mental wellness, challenge restrictive ideas about masculinity, create welcoming spaces for dialogue, and support individuals and communities in developing healthier narratives.

With Sneaker Therapy, Mascoll brings that mission into sneaker culture.

The podcast recognizes that healing does not always begin in a therapist's office. Sometimes it begins with a conversation. Sometimes it begins with a memory. Sometimes it begins with a story about a pair of sneakers.

And sometimes, the most meaningful conversations start with:

“Where does your love of sneakers come from?”

ABOUT KEITH “K-SWOOOSH” MASCOLL

Keith Mascoll, M.Ed., SAG-AFTRA, AEA, is an actor, producer, educator, and mental wellness advocate whose work sits at the intersection of art, storytelling, trauma, education, and social change.

A Boston-area native, Mascoll holds a B.A. in Theatre from the University of Massachusetts Boston and a Master of Education from Harvard University. His career has included work as an actor, educator, producer, and creator.

He is the Founder of The Triggered Project and co-host/producer of Living a Triggered Life Podcast with his wife, Roxann Mascoll, LICSW.

Through his creative and educational work, Mascoll uses storytelling and the arts to encourage conversations around trauma, relationships, masculinity, resilience, and mental wellness.

Now, as K-Swooosh, he brings another passion to the table: sneakers.

ABOUT SNEAKER THERAPY

Sneaker Therapy Podcast is a new podcast created by Keith “K-Swooosh” Mascoll that explores the intersection of sneaker culture, storytelling, identity, relationships, mental wellness, and life experiences. The work comes from the Documentary, and  Self Efficacy and Social Emotional program with the same name that Kswooosh developed while at Harvard Graduate School of Education.

The podcast invites listeners to look beyond the sneaker and discover the story underneath it.

Because every sneaker has a story.
And every story has something to teach us.

MEDIA & PARTNERSHIP INQUIRIES

For interviews, guest opportunities, sponsorships, collaborations, appearances, and additional information about Sneaker Therapy Podcast and The Triggered Project:

Keith “K-Swooosh” Mascoll M.Ed
Founder, The Triggered Project
Boston, Massachusetts

Sneaker Therapy Podcast
Coming Soon

Follow the journey. Lace up. Tell your story.